I helped the owner of a travel blog maximise their website content so that it started to rank in Google.
The website owner had optimised their blog according to All in One SEO. The blog posts were all showing in green as being well optimised, so the site owner was confused as to why they were not seeing an increase in organic traffic. That’s why they contacted me.
They had not completed thorough keyword research but instead had just guessed the most appropriate keyword to use.
Client Hope
That their travel blog would start appearing in Google search results and getting organic traffic.
Strategy
- Thorough keyword research for each post.
- Optimising each page for said keyword using All in One SEO (already installed on the website)
- Ensuring the meta description was compelling to entice readers to read the post.
Results
- Blog went from ranking for 2 keywords to having 22 rankings.
