Case Study: 4 Month Results

Interested to know how increasing your visibility in search results can impact your business?
This case study is an example of what can be achieved over a 4 month period.

Project Info

This website is a large eCommerce store with over 2,000 pages.
This client receives a monthly SEO service which includes keyword research, content creation, PR, Google Search Console monitoring and monthly reporting. The data below uses a year on year comparison. The time period compared is 1 November 2018 – 28 February 2019 compared with 1 November 2019 to 29 February 2020.

Challenges

The site had a physical store which was not optimised for local SEO.

The products on the store are not unique to the website i.e the products are recognised brands.

The site had little organic traffic.

The site barely had any backlinks.

The client had a minimal budget.

Strategy

Optimise the Google My Business listing for local SEO to increase in store visits.

Fix Google Search Console errors.

Add unique content relating to specific product categories.

Distribute press releases and increase number of backlinks to the site.

Add fresh content to the site every month.

Google Analytics Results

514% Increase in Users

The number of users increased from 765 to 4,694.

366% Increase in Sessions

The number of sessions increased from 1,329 to 6,196.

Google Search Console Results

1774% Increase in Clicks

The number of URL clicks from Google search increased from 167 to 3,130.

3872% Increase in Impressions

The number of impressions increased from 2,870 to 114,000.

Overall Results & ROI

For this store the return on investment can be determined by the number of transactions made through the store and the subsequent increase in revenue.

Transactions

1,700% Increase

The number of transactions increased from 3 to 54.

Revenue

1,871% Increase

The revenue for the store increased from £299 to £5,895.

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