If an SEO ‘expert’ recommends the following tactics to improve your SEO ranking, you should proceed with caution. 

Anyone who promises to take you to the number 1 spot. 

No one can predict the changes that Bing or Google will implement in their next algorithm update. Anyone who says they can predict this is probably telling porkies. Optimising your website for search does not guarantee you the number 1 spot. You might be able to get there, but it depends on your product, your website and your competitors. For example, if you launched a new vacuum cleaner tomorrow, it would be difficult to beat the Dyson vacuum to the top spot. 

‘Experts’ promising to give multiple quality backlinks in a short space of time. 

Creating high quality backlinks for your website is not quick or easy. Backlinks should be genuine and created from high quality sites. The quality of your backlinks represents the quality of your website. Do not put your reputation at risk by having a backlink from a dodgy website. 

Someone who submits your site to mass directories. 

This is in the hope of getting backlinks to your website. Search engines are constantly monitoring for this type of behaviour. You could risk your site being penalised and removed from search engines. Don’t fall into this trap. 

Often on quick hit freelancer websites these tactics are employed to entice an SEO novice into using their services. Avoid SEO experts who are employing these services as a quick hit. It will not help your website in the long run. Do not get scammed.